Join us in excellence.
Prince Edward Island Certified Beef is a premium product attracting a competitive premium price at retail – allowing the partnership between business and Island farmers to grow and thrive.
Producers wishing to be enrolled in the brand must:
- sign a licensing agreement
- maintain a valid Environmental Farm Planning certificate
- attend a Humane Handling workshop
All cattle for the brand must:
- be raised on PEI farms
- be Age Verified and under 30 months of age
- be fed a ration where 40% of DM during the last 100 days comes from grain
- be fed 500 IU/head/day of Vitamin E during the last 100 days
- have no synthetic hormones
- have no antibiotics, including Rumensin and Bovatec, during the last 100 days
- have a tag score of 3 or less
- grade AA or higher
- dress between 700 – 900 lbs
- be marketed to the Atlantic Beef Products Inc. (ABP).
Recommended, but not required, producer activities:
- be registered under the Verified Beef Production Program
- have a vaccination and prevention program for the herd
All producers marketing under the Prince Edward Island Certified Beef brand are audited annually.
Brand Premium:
The premium for the brand has been negotiated and will be paid by the Distributor on a per carcass basis. This will be divided as follows:
- 30% to Atlantic Beef Products
- 30% for brand marketing
- 40% for PEI Certified Beef Producer
(30% feedlot producer / 10% cattle producer)
For additional information on the certified program, please contact:
PEI Cattle Producers
Amanda Miller
902.368.2229
cattlemen@eastlink.ca
PEI Department of Agriculture and Forestry
Dr. Les Halliday
902.314.0827
ljhalliday@gov.pe.ca