Canada Beef is happy to provide information to enhance consumer conﬁdence as it relates to buying, cooking and the safe preparation of Canadian beef and veal product.
Independent, franchisee and multi-unit retailers are able to access select resources that will help optimize assortment and provide sales aids to showcase the benefits of your offering.
Industry COVID-19 Response Measures
In a collaborative effort to safeguard the meat supply, the Canadian meat industry continues to take preventative measures to protect against COVID-19 including; symptom and temperature monitoring, controlling entry and access to processing facilities, as well as enhanced sanitation and personal distancing measures.
Simplifying the Beef and Veal Buying Decision
There has been a tremendous increase in meal preparation at home in that many people are forced back to the basics of cooking. The following resources have been selected to help raise the consumer’s comfort level with purchasing and preparing beef and veal. Resources can be leveraged either at store or in print and digital media.
- Roundup App
- The Handbook
- Cooking Know-how
- Scale Label Optimization
- Roasting Brochure
- Carving Brochure
- Grilling Brochure
- (IROP) Independent Retail Operators Program
Optimizing the Beef and Veal Category Assortment
There has been a dramatic increase in demand for beef and veal product with consumers looking to prepare for uncertain times while stretching their food dollar. The following resources have been selected to help balance the beef and veal product mix while maximizing proﬁtability and overall consumer value.
- Beef and Veal Folded Merchandising Chart
- Technical Cutting Sheets
- Cutting Videos
- Interactive Carcass
Fact-Based Information to Leverage in Digital and Print
Today’s consumer is looking for additional reassurance that the food they purchase is safe and good for them and their family. The following resources have been selected to provide all retailers with some of those key call outs to help support their consumer communication efforts.
- Canada Beef Marketing Library
- Rethink Canadian Beef (Environmentally & Nutritionally)
- Canadian Beef Benefits
- Canadian Beef Fact Sheets
- Canadian Beef Advantage Brochure
Contact Canada Beef at firstname.lastname@example.org.