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Atlantic Beef Products

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The Benefits of Beef

CB Retail Resources graphic

Canada Beef is happy to provide information to enhance consumer confidence as it relates to buying, cooking and the safe preparation of Canadian beef and veal product. 

Independent, franchisee and multi-unit retailers are able to access select resources that will help optimize assortment and provide sales aids to showcase the benefits of your offering.

Canada Beef Retail Resources (pdf)

Industry COVID-19 Response Measures

In a collaborative effort to safeguard the meat supply, the Canadian meat industry continues to take preventative measures to protect against COVID-19 including; symptom and temperature monitoring, controlling entry and access to processing facilities, as well as enhanced sanitation and personal distancing measures. 

  • Safeguarding the Canadian Meat Supply
  • Food Safety and COVID-19

Simplifying the Beef and Veal Buying Decision 

There has been a tremendous increase in meal preparation at home in that many people are forced back to the basics of cooking. The following resources have been selected to help raise the consumer’s comfort level with purchasing and preparing beef and veal. Resources can be leveraged either at store or in print and digital media. 

  • Roundup App
  • The Handbook
  • Cooking Know-how
    • Canadian Beef Recipes
    • Canadian Veal Recipes
  • Scale Label Optimization
  • Roasting Brochure
  • Carving Brochure
  • Grilling Brochure
  • (IROP) Independent Retail Operators Program

Optimizing the Beef and Veal Category Assortment

There has been a dramatic increase in demand for beef and veal product with consumers looking to prepare for uncertain times while stretching their food dollar. The following resources have been selected to help balance the beef and veal product mix while maximizing profitability and overall consumer value. 

  • Beef and Veal Folded Merchandising Chart
  • Technical Cutting Sheets
  • Cutting Videos
  • Interactive Carcass

Fact-Based Information to Leverage in Digital and Print

Today’s consumer is looking for additional reassurance that the food they purchase is safe and good for them and their family. The following resources have been selected to provide all retailers with some of those key call outs to help support their consumer communication efforts. 

  • Canada Beef Marketing Library
  • Rethink Canadian Beef (Environmentally & Nutritionally)
  • Canadian Beef Benefits
  • Canadian Beef Fact Sheets
  • Canadian Beef Advantage Brochure

Contact Canada Beef at info@canadabeef.ca.

canadabeef.ca
ontariovealappeal.ca
veaudegrain.com or veaudelait.com

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OUR PARTNERS

PEI Agriculture and Fisheries LogoPrince Edward Island Cattle Producers logo PEI Canada's Food Island logoCanada Beef logo New Brunswick Cattle Producers-logo Nova Scotia Cattle Producers

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Atlantic Beef products

95 Train Station Rd.
Albany PE
C0B 1A0
Get Directions
902-437-2727

For Sales Information

aleblanc@abpi.ca

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