More Burgers than Islanders
BurgerLove is an April tradition on PEI and this year the event was bigger and beefier than ever.
73 Island restaurants participated and when all the grills were turned off on April 30, a record breaking 163,170 burgers were enjoyed across the Island, equalling 71,821 lbs of Island Beef. This means that sales of just the burgers was over $2.2 million in only 30 days. It is estimated that the minimum overall economic impact was over $3.5 million when we factor each burger purchase included a combination of side, beverage and tip.
As you can imagine, Atlantic Beef Products staff was kept busy filling orders for Island ground beef throughout the month of April.
And this year there was a new event for our community to get involved in.
On April 23, BurgerLove Day challenged Islanders to come out and enjoy burgers and #payitforward. For every burger sold that day, Atlantic Beef Products would provide ¼ pound of top quality ground beef to PEI Food Banks.
Well, the count is in.! 8061 burgers were sold that day!
That means the PEI Food Banks will receive a donation from Atlantic Beef Products of 2015 pounds of ground beef.
WOW. That’s impact.