True Beef consistently provides you with the outstanding beef flavour you deserve but do not always get from other products.
Authentic Exceptional Quality
True Beef provides an authentic TASTE OF PLACE, a top quality beef from cattle raised in the pristine environment of Canada’s eastern valleys and pastures.
The unique flavour profile is born of the soil, the fresh air, the rich grass pasture, fodder, potato and select feeds which all come together to create a wonderful taste experience.
Our True Beef Standards
- Cattle are traditionally cared for and raised on small family farms
- Fed highest quality grass and fodder, potato and selected feeds
- Federal CFIA Inspection
- Traceability from pasture to plate
- Outstanding genuine beef flavour
- From family farms to your table