Mission

To provide our customers with high quality Atlantic Canada produced beef products while building a sustainable business to support the regional beef industry.

Vision

We are Customer, Producer and Stakeholder Focused

To be the hub of the Atlantic beef industry, cultivating relationships to provide excellent beef products to our families and yours, upholding the highest standards of health and service.

Values

We Act with Honesty and Fairness in Everything We Do

Our Customers, Beef Producers, Suppliers and Employees will be treated with fairness and respect. We will conduct ourselves ethically, with honesty and integrity and we will comply with the laws, regulations and rules that apply to our company and industry. We will do our best every day to meet the commitments we make to our Customers, Beef Producers, Suppliers and Employees.

Our Team Works Together to Achieve our Business Goals

Staff, Managers and Directors treat each other with dignity and respect. We work to encourage each other to be our best and work together to meet the needs of our customers in a professional and timely manner.

We Work Safely

We work together to provide a safe work environment for our Team. We make products in a way that meets or exceeds the requirements of our Customers and regulating agencies.

We are Focused on Results and Continual Improvement

We manage our business to focus our team on achieving our business goals while continually improving efficiency and minimizing waste as we meet the needs of our customers. We achieve this through collaboration with our Team, Customers, Beef Producers, Suppliers and Regulating Agencies.

We Share

We share knowledge, skills, ideas and effort to better serve our Team and our Customers. We share the results of these efforts with our Team by providing effective and timely feedback on individual and Company performance.